There are thousands of creators out there and it’s getting more challenging
nowadays to stand out from the rest. It’s easy to feel scared and overwhelmed
especially when you are only starting out. But it’s all about showing up for those
who show up for you because it’s what builds real connection and impact that will
set you apart. But how do we do that?
Before we publish any content, there are four questions we need to ask ourselves:
1. Is this of quality I am proud of?
It’s one thing to put out content but it’s another to produce content that is up to par
with your honest standards. With every piece, give it the best you can offer with
what you have as if you are creating for the last time.
Every time you publish something, ask yourself, “Is it something that I would
watch/read/consume?” With deadlines and my “Done is better than perfect” motto,
I can easily forget and settle for less when deep within, I know that I still can make
it better. But we can always work on our work ethics!
2. Am I being consistent?
I believe that you don’t have to choose between quality and quantity. Meaningful
relationships with your audience are built with consistency. If they see consistency,
their trust develops and it’s more likely that they will stick with you because they
feel that you are attainable and present.
You don’t have to be vlogging daily. A video once or twice a week is enough if that’s
the most achievable with your schedule without sacrificing your quality. I also
recommend having a set schedule to give your audience an idea of when they can
come back. And having a deadline for yourself helps you get on your feet and
actually create something! If you know how to turn the pressure into fuel, it will be
a game changer!
3. Am I providing value?
My professor once said, “You are given the opportunity to write, don’t waste your
time. Don’t waste your readers’ time.” As creators, there are 3 things we can do to
entertain, educate, and inspire. Whatever goal you have with your content, let it be
something worth their time.
We can get lost in our own bubble and always make it about us, but to make real
connection and impact, we must remember that we are serving other people as
well. Show up and give them something of value.
4. Am I being authentic?
In a world full of glam and glitter, dare to be yourself. My manifesto with my
platforms has always been honesty over being relatable. Being authentic is not for
the faint of heart. It requires a lot but so rewarding.
When you are authentic, your work is aligned with your values and standards. You
pass through obstacles because you remember your “why.” You do it for something
bigger than the validation of others or the numbers. When you are authentic, it
doesn’t feel so scary because you deliver something that reflects you, that isn’t
forced, there is no need to make something up, there’s no friction nor
Let’s always remember that our story is our message to the world. Is yours real?
Hi! I’m Nicole Constante, a 19 year old content creator & entrepreneur passionate about inspiring others to live a life of intention and positivity + empowering female entrepreneurs in building their brands with purpose.
For content on lifestyle, personal development and business for Girlbosses, you can find me at: