How to Take Product Shots for Instagram

Hi guys! My name is Mahi Kolla, I’m 15 years old, and I am the owner and founder of TheMintyBoutique, a luxe stationery business for the #BOSS lifestyle. Today, I’m going to be sharing with you how I take product shots for my Instagram, product listings, newsletters, and other promotional materials.

So, what are product shots?

Product shots are pictures taken primarily showcase a product that you offer. For example, a lot of the pictures you see on shop websites are product shots: they focus solely on showing you the item for sale. It’s really important to have product shots that represent your brand while showing your customer all the unique features of your product because that picture can be what convinces someone to click the purchase button.

Here’s how you can start taking pictures that take your Instagram to the next level and start making sales!

1. Identify your brand.

This step is key to taking amazing pictures for your Instagram! Your brand is how your customers identify you and it’s how you stand out from your competition. Essentially, defining your brand consists of choosing the colors, fonts, and styles that represent your company. There are a lot of really great articles and videos sharing more details on this, but I wanted to share with you guys my brand. TheMintyBoutique’s brand is very minimalistic and luxe: characteristics that are evident in our photos. Following the minimalist theme, the photos I take have one or two subjects that have very mutated colors and the background is a stark white.

 

2. Find Pinterest Inspo.

I always take photos for my Insta in batches. This means I might take 20-30 pictures during one photo shoot that I will use for the next month. While batching your work is a great productivity hack, it’s hard to come up with so many different types of photos you can take of the same products. To find inspo, I love to scroll through some of my favorite Instagram accounts. Recently, I’ve been saving my favorite pictures from these accounts to a Pinterest board. So everytime I get ready to take photos, I scroll through my Pinterest board and get inspired to take new photos!

3. Lighting, lighting, lighting!

Lighting is so, so important for photos! No matter how much you edit a photo, it is near impossible to replicate great lighting. The best lighting for your products really depends on what kind of product you’re selling, but here are some universal tips that work for everyone!

Natural Lighting: natural lighting is the best for all photos! Try to take your photos near a large window or outside in even lighting (for example, when it’s slightly cloudy, but there’s still some sun). This way you won’t get any sun flares on shadows in your pictures.

Ring Lights: Some people also like to use a ring light or light box to recreate natural lighting. While this is a great option to enhance your photo, make sure you don’t wash out your photo with too much white light. You can find some affordable options for these items on Amazon.

General: I take my photos on a white foam board from Michaels. You can also use these foam boards for reflecting sunlight onto your subject (like a reflector).

4. Photo Facelift.

Since I love to have really simple, luxe photos I like to edit the backgrounds of my photos to be super white. This also helps me maintain my theme on Instagram. My favorite photo editing app is Snapseed by Google. They have tons of features that you can play around with to adjust your photo, but my favorite is the brush feature. Essentially, it’s a whitening tool that you can use on the entire photo! Some of my other favorite apps for editing photos are AirBrush and VSCO Cam.

Thank you guys so much for reading! I hope you guys learned something new and if you have any questions don’t hesitate to leave them in the comments!

Hi, I’m Mahi.

I’m 15 years old, and I am the owner and founder of TheMintyBoutique, a luxe stationery business for the #BOSS lifestyle. Today, I’m going to be sharing with you how I take product shots for my Instagram, product listings, newsletters, and other promotional materials.

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